CHICAGO, IL (November 3, 2003): At the 8th National Green
Power Marketing Conference, the Green-e Renewable Energy Certification
Program of the Center for Resource Solutions (CRS) announced
its launch of a groundbreaking new initiative to place the
Green-e logo on packages of consumer products manufactured
by companies purchasing certified renewable energy.
With 10,000 businesses and 110,000 households
using Green-e certified renewable energy, the Green-e logo
has become the
leading symbol for certified renewable energy. “Consumers
are accustomed to seeing the recycling logo on product packaging,” said
Gabe Petlin, Green-e Program Manager for CRS. “Now, when
you see the Green-e logo on a product you’ll know that
a significant portion of the energy required to produce that
product came from or was offset by high-quality renewable energy.”
From beer and yogurt, to fabrics, coffees and teas, several
companies selling consumer products purchase significant amounts
of certified renewable energy for their headquarters and factories.
Many businesses have already applied for authorized use of
the Green-e logo, including White Wave (Silk brand soy milk
products), Interface Fabrics Group, Choice Organic Teas, and
Lundberg Family Farms (rice).
“In response to the growing demand for use of the Green-e
logo by companies and institutions, we’ve launched the ‘Made
With Renewable Energy’ labeling program,” said
Këri Bolding, CRS Communications Director. “We invite
companies to take advantage of public relations and branding
opportunities that emerge from communicating their purchase
of renewable energy.”
Certified renewable energy is now available
to every household and business, and increasing numbers of
high-quality options
are offered as new suppliers regularly enter the growing “green
power” market. Businesses are becoming the largest share
of that market, as numbers of diverse companies purchase renewable
energy to lessen their impact on the environment and uphold
stated environment missions. Through the promotion of renewable
energy purchases, these companies are realizing the public
relations opportunities to communicate a compelling message
on company environmental stewardship. “By placing the
Green-e logo on product packaging, businesses show their customers
that they are taking action to protect the environment through
the purchase of certified renewable energy,” added Mr.
Petlin. Businesses interested in purchasing renewable energy
and using the Green-e logo should contact CRS directly at 415-561-2100.
About Center for Resource Solutions and the Green-e Program
Green-e is a Program administered by The Center for Resource Solutions (CRS).
CRS makes it easier for families and businesses to understand and use renewable
energy. CRS sponsors national and international programs that support the increased
supply and use of renewable energy resources such as wind, solar, biomass,
geothermal and low-impact hydroelectric power. The Green-e Renewable Energy
Certification Program is the nation’s leading voluntary certification
and verification program that sets standards for renewable electricity-based
products in three markets for renewable energy: restructured, regulated, and
tradable renewable certificates (TRCs). Green-e currently certifies 57 products
offered by 95 marketers. To learn more about CRS visit www.resource-solutions.org.
To learn more about Green-e visit www.green-e.org,
or call (888) 63GREEN.
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More About Center for Resource Solutions
The Center for Resource Solutions works across the US and throughout the world
to encourage sustainable growth and promote the use of clean energy. More
information on CRS is available at www.resource-solutions.org
