
- Date: June 4th, 2025 | Document | 15 Pages
Voluntary clean electricity procurement plays a critical role in accelerating the energy transition—but a lack of consensus on what kind of individual purchases directly drive or have an increased indirect impact on new clean energy and maintaining existing clean energy has led to market fragmentation and uncertainty for buyers and investors. This CEAP initiative produced new guidance addressing this challenge by identifying 14 credible, ex ante indicators of high-impact voluntary procurement in the U.S. These indicators help voluntary buyers, standard setters, and recognition programs align procurement decisions with outcomes that support new clean energy development, maintenance of existing generation, and increased indirect market impact.
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