George Weather

Director, Finance

George brings extensive experience in finance, operations, and strategy, with leadership roles at multinational organizations including Procter & Gamble, United Rentals, iHeartMedia, and Vanguard, as well as emerging businesses in specialty rental, sports technology, and cannabis. He specializes in developing innovative business models, driving operational and financial excellence, and leading strategic growth initiatives. As a transformational CFO, George partners with executive teams to improve performance through KPI development, forecasting, and financial planning. His expertise includes pre-IPO readiness, debt and equity financing, mergers and acquisitions, international expansion, systems implementation, and building efficient, scalable organizations.